A brand rated “It’s a Start” by Good On You has begun making progress toward sustainability and ethical responsibility but still has significant room for improvement. This rating acknowledges that the brand has taken some initial steps, such as incorporating a limited amount of eco-friendly materials, adopting a few ethical labor policies, or making efforts to reduce its environmental impact. However, these efforts are often inconsistent, lack full transparency, or do not yet meet industry-leading sustainability standards.

Consumers looking for responsible fashion may choose brands in this category if they appreciate the progress being made, but they should remain aware of gaps in labor rights protections, environmental sustainability, or supply chain transparency. Supporting such brands can encourage them to strengthen their commitments and push for more meaningful improvements in ethical and sustainable practices.