Minority Owned — Businesses Owned by Historically Underrepresented Communities

Support minority-owned brands leading with purpose, cultural heritage, and a commitment to creating more responsible, ethical, and sustainable products.

Discover Minority Owned products and products with other People & Planet values that align with your conscious lifestyle.

Minority Owned

Minority Owned is a Curated WONENA Value

"Every time you support a minority-owned business, you help balance a world that wasn’t built equally." — Unknown