Patagonia is an outdoor apparel and gear brand founded in Ventura, California, USA, in 1973. Known for its high-quality products, Patagonia sells clothing, footwear, and equipment designed for outdoor activities like climbing, surfing, skiing, and hiking. The brand is regarded as ethical due to its strong commitment to environmental sustainability, fair labor practices, and corporate transparency. Patagonia actively supports ecological causes, donates a percentage of its profits to grassroots organizations, and encourages customers to repair and recycle their products through initiatives like Worn Wear.