Our Story

Where Fashion Meets Tradition

At WONENA, we amplify the voices of artisans, designers, and brands worldwide committed to sustainability, culture, and community. Our name, derived from Chichewa, meaning "the teller," reflects our mission to give visibility and amplify those working to improve the fashion industry.

Fashion should respect the earth and its people; every small step toward sustainability counts. By handpicking brands and designers who align with these values, we ensure that each product on our platform reflects a dedication to ethical practices, sustainability, and community empowerment.

At WONENA, we celebrate diversity and the unique contributions of brands across the globe. We unite these efforts into a collective movement that positively impacts our planet. Our carefully curated marketplace is designed to showcase these efforts, offering unique products that honor tradition and innovation.

Our vision is one of love, trust, and an unwavering commitment to slow fashion—a revolution that rejects the fleeting nature of fast fashion in favor of mindful, intentional creation. Our approach is built on transparency, responsibility, and the belief that every purchase contributes to a brighter, more ethical future. When you shop with us, you're not just buying a product—you’re supporting a community, a craft, and a movement toward change.

Join us in embracing mindful, timeless fashion deeply connected to the communities it represents. We can move beyond trends and build a more sustainable, inclusive world.

Wonena is the one-stop concept store to buy products from curated brands that work towards Sustainability & Diversity.

  • We want to pursue this ideal of a united world where the acceptance of different beliefs, races, and ways of living by people with different thoughts is the daily norm.

  • Immense power is harnessed when a small group of individuals with shared interests come together to pursue common goals.

  • We are defenders of a green planet and inspired humans who seek the common good as a way of living.

Care and Commitment to our Customers

We live by transparency. And we honor our commitments by meticulously overseeing all internal processes to prevent any unexpected impact to our customers.

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Care and Commitment to our Partner Sellers

Our main commitment is to maintain a streamlined, transparent, and efficient process, allowing us to concentrate on our mutual growth and impact on both people and the planet—our primary and shared driving forces.

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Eco-Friendly Logistics

In the world of fashion commerce, sustainability is about ensuring that our current industry needs are met without compromising the ability of future generations to meet their own.

Our Shipping Policies

Sustaineble Entrepreneurship

We leverage technology to improve efficiencies and create solutions that enhance our contribution to environment and society in general.

Our Minimum Value

Meet Jeane

I’m Jeane — a Latina founder, conscious curator, and passionate believer that fashion can be both beautiful and responsible. After moving to South Florida, I searched for clothing that reflected my values: timeless style, thoughtful materials, and real impact.

That’s why I created WONENA — a curated marketplace where artisan-made, small-batch, and low-impact pieces come together under one mission: to make conscious fashion feel personal, inspiring, and within reach.

Whether you're here to discover your new favorite piece or simply explore what slow fashion can look like, I’m so glad you found us.

Let’s make mindful style easy, local, and deeply connected.