About Us

 Step into the world of WONENA US, where fashion meets tradition, and community thrives. We're not just a marketplace; we're a movement, on a mission to revive the age-old artistry of fashion while empowering communities across the Americas, from the North to the South.

Picture America as a magnificent quilt, woven from diverse threads of culture, colors, and materials. Our journey is guided by love, trust, and a vision of fashion that rejects the fast, disposable trends that harm our environment and wallets. We take pride in handpicking brands that share our commitment to sustainability, where even the tiniest strides make a significant contribution to the greater good.

WONENA US is your niche marketplace for the Slow Fashion revolution sweeping across America, and we're dedicated to sustainability. 

Wonena is the one-stop concept store to buy products from curated brands that work towards Sustainability & Diversity.

Collectively, we are eager to facilitate the exchange of industry knowledge and experience, fostering education, inspiration and growth among our network of associates and consumers.

  • On one side, we want to challenge the overconsumption mindset by increasing easy access to traditional techniques, biodegradable materials, durable qualities, and planet-friendlier fashion in general.

    We want to verbalize the positive impact that a single wallet can generate on the environment and third-world countries' welfare.

  • On the other side, we want to empower niche communities and let them be heard through fashion as their traditional way of expression:

    When emotions and perspectives are freed from constraints, exceptional pieces emerge as impactful statements that don't need a megaphone to be heard.

  • We've always felt, as many of you, that we are in the midst of some major shifts—climate change, digitalization, biodiversity decline, human rights broken here and there... and now the introduction of AI.

Wonena Curates Eco-Conscious Clothing and Goods

We explore, offer, and advocate for eco-friendly fashion from reputable brands that are redefining the industry with a focus on sustainability.

While some of our brands proudly hold globally recognized sustainability certifications, others are making gradual strides toward these goals with a strong eco-friendly mindset. All are guided by ethical values, fair pay, and environmental consciousness. Just like the tiniest flutter: it makes a difference.

Shop our Brands

  • We want to pursue this ideal of a united world where the acceptance of different beliefs, races, and ways of living by people with different thoughts is the daily norm.

  • Immense power is harnessed when a small group of individuals with shared interests come together to pursue common goals.

  • We are defenders of a green planet and inspired humans who seek the common good as a way of living.

  • We are citizens of this Planet earth.

How we live our values

  • Care and Commitment to our Customers

    We strive to deliver superior quality and materials, embodying a top-notch fashion vibe rooted in the Americas. Our meticulous curation process ensures that each brand and product we offer contributes positively to the planet or to humanity.

    We live by transparency. And we honor our commitments by meticulously overseeing all internal processes to prevent any unexpected impact to our customers.

    Additionally, we aspire to be attentive listeners and consistently evolve to sustain this enduring friendship for a lifetime.

    The BirdBle 

  • Care and Commitment to our Partner Sellers

    We are dedicated to fostering the financial growth of our brands and aiding our sellers in achieving success by closely monitoring their metrics.

    Our main commitment is to maintain a streamlined, transparent, and efficient process, allowing us to concentrate on our mutual growth and impact on both people and the planet—our primary and shared driving forces. Simultaneously, we will:

    • Support the growth of those brands that share our same passion for promoting a culture of sustainability and/or diversity.
    • Support and empower people collectives with differential characteristics that are expressed through everyday art.
    How we validate 

  • Eco-Friendly Logistics

    In the world of fashion commerce, sustainability is about ensuring that our current industry needs are met without compromising the ability of future generations to meet their own.

    By placing sustainability first we commit to a a forward-looking stance in the realm of fashion.

    Since the start we are challenging to achieve a sustainable business growth by improving our value proposition, and carefully weighing the long term impact of any venture that we start.

    We leverage technology to improve efficiencies and create solutions that enhance our contribution to environment and society in general.

  • Sustaineble Entrepreneurship

    In the world of fashion commerce, sustainability is about ensuring that our current industry needs are met without compromising the ability of future generations to meet their own.

    By placing sustainability first we commit to a a forward-looking stance in the realm of fashion.

    Since the start we are challenging to achieve a sustainable business growth by improving our value proposition, and carefully weighing the long term impact of any venture that we start.

    We leverage technology to improve efficiencies and create solutions that enhance our contribution to environment and society in general.