The Minimum Wonena Value
Wonena stands for fashion with purpose, where brands embrace responsibility toward people, the planet, and ethical integrity. Our marketplace is built on values beyond trends, focusing on sustainability, ethical practices, and community empowerment. To be part of Wonena, a brand must meet a fundamental standard: the Minimum Wonena Value.
What is The Minimum Wonena Value?
Our baseline requirement is a commitment to People, Planet, or Ethical Values. We recognize that no brand is perfect, but every effort toward positive impact matters. To be featured on Wonena, a brand must actively take steps to align with at least one of our core principles:
At a minimum, a brand must:
✔ Align with at least one core principle—whether through sustainable materials, fair labor, or ethical governance.
✔ Show transparency—in their supply chain, labor practices, or environmental impact.
✔ Commit to progress—actively working to improve People, Planet, or Ethical Values.
How We Evaluate Brands
Brands that meet The Minimum Wonena Value are evaluated through our BIRDWATCHER indicator, ensuring they align with at least one of our core principles:
🔹 Planet – Sustainability through eco-friendly materials, responsible sourcing, and waste reduction.
🔹 People – Fair labor, diversity, inclusion, and community empowerment.
🔹 Ethical Values – Transparency, accountability, and integrity in business practices.
If a brand does not meet these standards but is working toward improvement, we encourage you to grow with us. Wonena is a space for brands that want to improve, and we are here to help them take those steps.
Beyond the Minimum: Striving for Impact
Brands that go beyond the minimum standard contribute more significantly—whether by using fully sustainable fabrics, supporting artisan communities, reducing water waste, or ensuring ethical labor practices. Wonena is here to amplify those voices, highlighting brands making genuine efforts toward sustainability and social responsibility.
Are you a brand that aligns with our values?
Let’s work together to improve the fashion industry. Contact us at hi@wonena.com to learn how to join Wonena.
Together, we can transform fashion into a force for good.
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