People Values

Immense power is harnessed when a small group of individuals with shared interests come together to pursue common goals

People are at the heart of sustainability. Wonena supports artisans, fair wages, and ethical working conditions to ensure fashion and home goods benefit communities worldwide.

At Wonena, we believe in the transformative power of diversity, inclusion, and belonging. Life is a symphony of diverse voices, cultures, and backgrounds, all contributing to the rich tapestry of humanity. Just as nature thrives on diversity, we understand that this very diversity propels us forward, creating opportunities for growth, connection, and innovation.

Like an iceberg, diversity often lies beneath the surface, visible only in specific contexts or through meaningful actions. The true power of a diverse community is unleashed when people come together to pursue shared goals, creating a ripple effect of positive change. At Wonena, we are committed to showcasing brands that celebrate these diverse voices and empower communities through their practices.

We believe the way a brand supports a diverse community is evident through several key actions:

• Ensuring equality, diversity, and inclusion in the workplace and company culture
• Promoting diversity in product design, selection, and marketing strategies
• Using labor and/or textiles from these communities while providing fair pay and support
• Honoring the traditional knowledge transfer between generations within the community
• Helping communities reach broader markets through strategic communication and thoughtful product demand
• Fostering innovation and creativity by offering training and business coaching to empower the next generation of leaders

Our BIRDWATCHER People indicator also highlights brands actively supporting and amplifying underrepresented communities.