Jute is a natural bast fiber extracted from the stalks of plants in the Corchorus genus, mainly cultivated in India and Bangladesh. Known as the "golden fiber" due to its natural sheen and color, jute is among the most affordable and widely used plant fibers globally. It grows quickly, requires minimal chemical input, and thrives in rain-fed conditions, making it a low-impact crop from an environmental standpoint.

Jute is strong, coarse, and breathable, traditionally used for ropes, sacks, and rugs. Today, it’s also found in fashion accessories, home decor, and artisanal crafts — including tote bags, espadrilles, baskets, and wall hangings. Biodegradable and compostable, jute offers a sustainable option for products that value texture, durability, and a natural aesthetic.