"Every time you support a minority-owned business, you help balance a world that wasn’t built equally." — Unknown

Minority Owned represents businesses created and led by entrepreneurs from historically underrepresented communities — including Black, Indigenous, People of Color, Women, LGBTQ+, Persons with Disabilities, Immigrants, and more.

This value is broad by design — because systems of inequality have impacted many identities in different ways. Classifying Minority Owned products gives conscious consumers a simple way to channel their purchasing power toward greater equity, visibility, and justice.

Behind every Minority Owned brand is a story of perseverance, vision, and the belief that ownership belongs to everyone.

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