"Heritage lives in what we create. Power lives in who owns it." — Unknown

ALANA Owned celebrates businesses led by African, Latinx, Asian, and Native American entrepreneurs — communities rich in culture, creativity, and resilience.

These brands carry stories shaped by tradition and vision, bringing diverse perspectives into the world of conscious commerce. Classifying ALANA Owned products is a way to recognize heritage, support equity, and celebrate entrepreneurs building with care — for people, culture, and the planet.
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If you're looking for products with specific industry certifications related to sustainability, ethics, or other values, check out our Certifications Directory.

How We ValidateShop Other Values

The Art of Joy

Discover the magic of "dopamine clothing" - garments designed to ignite joy with every wear. Dive into a world where vibrant colors, intricate designs, and statement pieces transform mere clothing into experiences. These brands aim to evoke joy through their creations. Several collectives seek out this type of clothing not only as a form of expression but also as a way to boost their moods through color, intricate designs, and statement pieces. Anyway, as this famous quote states: "The joy of dressing is an art" by John Galliano.


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Magazine: Threads of Sustainable Fashion

  • Want to bring your fashion brand to the U.S. without taking on big risks or upfront costs? Dropshipping might be your best first step. This guide explains how sustainable marketplaces...

    From Colombia to the U.S. Without Inventory: Ho...

    Want to bring your fashion brand to the U.S. without taking on big risks or upfront costs? Dropshipping might be your best first step. This guide explains how sustainable marketplaces...

  • You see the brand and size… but do you see the truth? Discover the power of the second label — that tucked-away tag with fiber content, origin, and more —...

    The Second Label: What Clothing Tags Don’t Tell...

    You see the brand and size… but do you see the truth? Discover the power of the second label — that tucked-away tag with fiber content, origin, and more —...

  • The Met Gala 2025 theme “Superfine: Tailoring Black Style” invited more than high fashion—it invited history. From Colman Domingo’s royal zoot suit to Zendaya’s homage to Patrick Kelly, the most...

    The Met Gala’s Most Important Tribute Wasn’t Wo...

    The Met Gala 2025 theme “Superfine: Tailoring Black Style” invited more than high fashion—it invited history. From Colman Domingo’s royal zoot suit to Zendaya’s homage to Patrick Kelly, the most...

  • When the world needed a voice for the Earth, Pope Francis answered — not with grand gestures, but with humility, courage, and a pair of worn-out shoes. Laudato Si’ remains...

    Pope Francis and the Green Gospel: How Laudato ...

    When the world needed a voice for the Earth, Pope Francis answered — not with grand gestures, but with humility, courage, and a pair of worn-out shoes. Laudato Si’ remains...

  • In a world where “sustainable” is often just another marketing word, Latin American designers are building something deeper, rooted in culture, innovation, and resilience. Here’s how events like Universo MOLA...

    Why Events Like Universo MOLA Matter More Than ...

    In a world where “sustainable” is often just another marketing word, Latin American designers are building something deeper, rooted in culture, innovation, and resilience. Here’s how events like Universo MOLA...

  • A new U.S. policy closing the de minimis loophole is set to challenge the ultra-cheap fashion model of retailers like Shein and Temu. But beyond tariffs and taxes, something deeper...

    The Era of $5 Dresses May Be Ending—Finally

    A new U.S. policy closing the de minimis loophole is set to challenge the ultra-cheap fashion model of retailers like Shein and Temu. But beyond tariffs and taxes, something deeper...

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